Social listening is the process of mining social media platforms and websites for mentions or conversations about your brand, products or services, industry, or competitors, and using those insights to frame your next steps. Listening holds the keys to everything you need to know about how your brand, product, or service is being received, as well as emerging trends and how consumers actually feel. Ignore it, and you leave behind invaluable information. Use it correctly, and you'll learn how to maximize your content creation, product development, customer service, and marketing so that it resonates with your target audience.

Here is some of the information you can track with social listening.