To create content that connects, start by thinking like a media company.

In this episode of Straight to Voicemail, host Amanda Smith taps Corrina Owens, GTM Advisor and content strategist, to break down how brands should approach media strategy today. Corrina explains why content must reflect how audiences consume: mobile-first, social-native, and scroll-stopping. Her take? Every piece should hook quickly and guide your audience to deeper engagement.