Associated with
Lisa Manthei
Posted Jun 14, 2017
•
4 min read
How Does Email Personalization Help B2C Businesses Grow?
Today's B2C marketers are under no illusions: personalized consumer experiences are now the norm. No matter the industry or channel, consumers expect customized, tailor-made content at every turn. Personalized marketing is no longer just a trend, and marketers are now faced with the challenge, and opportunity, to build strong, lasting relationships with individual consumers. Email ... Continued
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