Today, stepping into an eCommerce industry and launching an online store site is quite easy & fast. You pick a clever domain name, choose a platform, get a nice-looking theme and voila! - you are ready to launch. In fact, if you are using an eCommerce solution like nopCommerce, you can have your store site up and running in less than five minutes.

Many new entrepreneurs (naïve business owners) assume that starting an eCommerce store site is a slam dunk that will make them successful overnight and all they have to do is to launch a website. But there are many things that can easily go wrong while launching your store site and your online business can turn into an extreme frustration when sales are not meeting the expectations.
Below there are some common eCommerce launch mistakes that you should do your best to avoid.