In the persuasion game, one party (the sender) holds private information and must strategically reveal just enough to persuade the other party (the receiver) to act favorably. In your fundraising journey, you are the sender, equipped with knowledge about your startup's potential, and investors are the receivers, making decisions based on the limited information you provide. With so many similar pitches vying for attention, using the persuasion game can help you break through the noise and capture investor interest.