Posted Apr 30, 2025
•
7 min read
What is an MQL in the ABM World and How Can You Use It for Better B2B Sales Insights?
Marketers have been arguing about the value of the MQL for years. Some say it's outdated, a relic from a lead-gen playbook that no longer fits the modern buyer journey. Others claim that the MQL has a new purpose-and we think they're right.
More Ways to Read:
📓
Original Deep Dive
--
The full article for those who want to immerse themselves
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice by AudiencePlus, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
CaliberMind
Featured by Salesforce
