You might have an amazing product, but if your creative isn't showcasing it properly, you're constantly going to be missing out on sales. So on today's episode, Liz Giorgi, co-founder and CEO of soona, a virtual photoshoot platform, is sharing some of her biggest tips. Know what she said? "Investing in your product photos is the single fastest way to invest in your conversion rate." But you're probably making this 1 big mistake.