When you're a small company, you have the time and personal relationships to be
creative about customer retention. You can chat with new customers directly
about their progress and what they want from your product.

This gets harder as you grow your customer base, but it remains just as
important to retain your existing customers
[http://blog.profitwell.com/youre-calculating-retention-wrong]. It's just as
necessary to show that you're invested in the success of customers, but you
don't have the