What is first-party data? - Lytics Customer Data Platform (CDP)
Associated with
Andrew Arasaki Andrew Arasaki
Drew Lanenga Drew Lanenga
Posted Jun 25, 2021 4 min read
What is first-party data? - Lytics Customer Data Platform (CDP)

To implement personalization into your marketing, you need deep insight into who your customers are-and for that, you need data.

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