It's funny how cyclical customer tendencies can be. For most of human history, person-to-person interaction and engagement were any business's most critical selling point.

With the rise of technology, customer engagement shifted to email marketing, website design, and other digital strategies. Get your brand in front of as many eyes as possible, and you will succeed.

In recent years, customer engagement has come full circle and returned to its roots. Businesses now understand the importance of creating a personal connection with their market and maintaining a robust online presence.
Customer engagement can no longer be considered an afterthought or extra step; instead, it's essential for any business that wants to stand out from the competition.