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Time is money, and that's doubly true when you work with customers. For the last six years, I've been an avid user and champion of using async video in my day-to-day as a seller - well before joining Loom to lead its Sales and Customer Success teams. I've seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Getting comfortable and confident recording async videos is one of the most impactful soft skills I recommend a new seller develop - and recording practice videos (then replaying them back and looking at the transcripts to see if you're relying on filler words or meandering too much) is a great way to improve your pitch.

Why is video so effective at increasing email response rates, generating engagement, and improving close rates? It all comes down to the importance of storytelling and authentic connection. We're in an age of email and message overload at work, but in our personal lives we're constantly scrolling through short videos.