This is the opening keynote from Mindshare Virtual Event 2025, featuring Devin Reed (Founder of The Reeder, ex-Gong & Clari) and Kelly Cheng (CMO at Goldcast).
Together, they unpack why capturing attention early-before intent signals show up-is the only real competitive advantage left in B2B. If you care about content, brand, and scalable attention, this is the conversation to watch.
You'll learn how the smartest brands are shifting to a video-first, mindshare-led strategy, why demand gen alone isn't enough anymore, and how AI is reshaping the way we create, structure, and scale content.
⏱️ Chapters
00:00 – Welcome to Mindshare Virtual Event 2025
01:45 – Why marketing today is about mindshare, not intent
03:30 – Event flow + what's coming today
04:30 – New product: Goldcast Recording Studio
06:45 – 🎙 Guest intro: Devin Reed (Founder, The Reeder)
08:15 – The real difference between being seen and being remembered
10:30 – Why most brands show up too late in the buyer journey
13:50 – Content as a memory game: how mindshare works
16:20 – Why B2B teams need to start thinking like media companies
19:05 – Tactical repurposing: making your events last 10x longer
21:30 – Devin's take on AI-assisted content strategy
24:15 – Video as the format that creates emotional stickiness
26:40 – How Devin reverse-engineers content based on distribution first
30:00 – Q&A + audience thoughts on showing up early and often
🔗 Learn More
Turn events into lasting content with Content Lab: https://www.goldcast.io/contentlab
Explore Goldcast's new Recording Studio: https://www.goldcast.io/recording-studio
Watch more from Mindshare Virtual Event 2025: https://www.youtube.com/@goldcast-video
Goldcast is the AI-powered B2B video content platform built for modern marketers.
We help you scale attention-not just assets.
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