Associated with
Lori Wizdo
Posted Jan 28, 2021
•
8 min read
Growth Marketers Ignore E-Channels At Their Peril
Both business buyers and B2B sellers are increasing their participation in marketplaces. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will reap the benefits of early adoption. A number of factors are converging to drive this trend. B2B buyers rely less and less on enterprise account reps. [...]
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