Associated with
Denise Castillo
Posted Jan 24, 2023
•
6 min read
Data-driven marketers' path to growth in a recession: Strategic ad spend
Most marketers are planning to increase budgets in 2023, with many making major increases, according to the latest data from Sapio Research. But why the increase in budgets for 2023 in the midst of an economic recession? We discuss several factors playing an outsized role in those decisions.
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