My friend Rebekah Radice once said that if you take a sincere interest in others, they'll take a real interest in you. Build relationships. Don't collect them. Her point was not only to stress the importance of authentic relationship building in business but also a warning to those who might approach relationships with colleagues or other departments as simply checking a box. Because the truth is, particularly in social media, we cannot be successful if we aren't building bridges throughout our entire organization. Those relationships not only help you be better at your job, but they also help others see