Herbalife, a worldwide producer of well-balanced nutrition, weight control, and beauty goods, together with Filuet Group, its logistic partner, actively expands into Eastern and Western Europe. The first region to implement Omnichannel strategy was Baltic countries – Latvia, Lithuania, and Estonia with a population of about 7 million. One distinct feature of expansion strategy is a transition from traditional offline channels (sales centers, call center orders) to multi-channel sales system.