In the last few years, zero-click searches have grown substantially within the
organic search results.
That means fewer eyes on your articles, and fewer customers coming through your
blog.
Why?
Google is becoming increasingly proactive (to put it nicely) in the SERP -
answering your prospective client's questions before they have a chance to click
on your content.
If you don't start optimizing your website and content for SERP features, you're
going to miss out on traffic, customers, a