When you're trying to win new customers, it can be tempting to show the full scale and power of your product to anyone who's interested. But that can quickly overwhelm your sales team, and ends up wasting valuable resources.

In a recent episode of the Demo Diaries podcast, I talked to Alana Kadden Ballon, Director of Sales Strategy and Operations at Wiz, about how to balance bringing in more prospects with using your sales team as strategically as possible.