TikTok is a social media video sharing platform that lets both consumers and businesses upload and interact with short videos covering a number of different topics.
Since it launched in the late 2010s, TikTok has seen incredible growth. It now boasts over one billion users every month. That's a lot of people.
On the platform, users can follow the creators they find interesting. TikTok also offers a For You feed that recommends videos based on factors like how you interact with other videos and your device settings.
You can become a TikToker for free - unless you're investing in ads - but businesses have a little extra step to take when creating an account. When you sign up for TikTok, you'll want to go to your settings and switch over to a Business Account.