At some point throughout the year, you need to reach out to your stakeholders to increase your organizations' understanding of their opinions, knowledge and attitudes in order to optimize success.

"A survey is the natural way to go about this, but while the survey concept is straightforward, effective execution requires a bit of finesse.

Regardless of who your stakeholders are, everyone creating a survey probably asks the same question, "How do you create simple, effective surveys that stakeholders don't ignore, delete, or wish they could set on fire?"