Duplicate, siloed and out-of-sync customer data – otherwise known as rogue customer data – is a huge issue for brands worldwide. Not only does it hinder gaining a full view of a customer, it is costing brands millions of dollars each year. It is estimated that 20% to 40% of all customer records within an organization are duplicates, costing between $20 to $100 per duplicate annually!

Do the math. If you have one million customer records and 30% are duplicates, you would have 300,000 duplicate records. If you take a cost of $50 per record, that means this costs the business $1.5M annually.

To learn more about the various types of rogue customer data and how brands can save money, become more efficient and offer the personalized experiences customers expect today, watch our fun video that explains everything you'd want to know.