Mary wants to find a local candy company to buy some chocolates for her mother's birthday. She goes on Google and searches. At the top of the search results, she sees a paid ad for a local candy store, clicks it, and finds they offer what she needs.

As you can see by this scenario, paid search ads are fundamental to helping your business earn more qualified leads. But if you've never run a paid search campaign, you may not know what types of paid search ads you can run, or which ones are best. On this page, we'll share the different types of search ads you can use, along with some paid search examples