THE A-Z OF PREDICTIVE LEAD SCORING: INSIGHTS AND STRATEGIES
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Daniella (Nneamaka) Okereke Daniella (Nneamaka) Okereke
Posted Jan 18, 2024 16 min read
THE A-Z OF PREDICTIVE LEAD SCORING: INSIGHTS AND STRATEGIES

In this article, we cover:
1.Predictive lead scoring and how it works
2.The difference between traditional lead scoring and predictive lead scoring
3.The benefits and implementation of predictive lead scoring
Some potential drawbacks of predictive lead scoring

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