Have you ever wondered why onsite search is an important feature (or must-have) for your online store? An effective search feature offers a lot of potential benefits that can make your store online user-friendly.

As a store admin, you should always see the search feature on your site as a valuable communication system that provides answers (search results) to your customers on the spot depending on what product / item they are looking for. A lot of times, retailers pay more attention to search engine optimization (SEO) and forget about onsite search on their online stores. It is certainly a good idea to pay attention to SEO because that's how the potential shoppers find your website on search engines. But, when customers are able to find your store site quickly via search engines and land on your site, they will expect a similar experience on your e-Commerce site. So it is quite important to make sure that your customers are not getting disappointed using the onsite search feature.
Here are a few tips for a better onsite search feature for your e-Commerce website: