Posted Jul 29, 2025
•
5 min read
The Illusion of Progress: When Doing More Isn't Better
Marketing teams move fast-ads launch, landing pages go live, campaigns fire off. It looks like progress. But too often, speed masks the real issue: lots of motion, little momentum. I recently chatted with Colin Costigan, Head of Accounts at Marketers in Demand, to dig into this trap. Colin put it simply. "Great marketing is a [...]
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