In today's episode, we have the lovely Julie Bacchini taking us on a very fun topic - PPC Pitfalls. Some may take it seriously, because mistakes aren't fun - but you have to be able to learn from your mistakes and be able to look back at it and laugh. Thankfully with my mistakes - I can look back and laugh at them. So we talk about our favourite pitfalls, the common mistakes we've made, how to tackle them, how to communicate with clients about them - internally and externally, and things we need