Here at Sweep, we're excited to be launching a new interview series highlighting people who said "hell no" to the status quo and established themselves as innovators in the Revenue Operations space. Some of these folks started in RevOps before it was a 'thing.' Others built teams with people from entirely different backgrounds or got creative with limited resources or adopted technology before it became popular. And some simply forged their own path forward.

In this post, we're excited to feature Joel Arnold, Founder of ArnoldGTMAdvisors LLC, who shares why he thinks RevOps has an opportunity to have the biggest impact on a company as well as his predictions for the future of GTM teams.