As an email marketer, you might have heard of the wonders of Search Engine Optimization (SEO). From its positive impact on brand awareness, to user experience and lead generation benefits, SEO is known as a powerhouse marketing strategy for good reason. For beginners, the thought of learning about SEO can be daunting. How do search engines work? How do you go about optimizing for search engines? How much time and money do you need to spend on SEO? If these questions are running through your mind right now, pause here and bookmark this beginner's guide .

The good news is when used strategically, the Return on Investment (ROI) from SEO can be tremendous, especially when combined with email marketing. In fact, compared to organic social media, SEO drives 1000%+ more website traffic. In this blog post, we're sharing several ways you can leverage SEO to boost your email marketing ROI. Before diving into that, let's go back to the basics and define SEO.