Rainmakers are vital in navigating the complexities of sales, particularly in large B2B deals, where politics greatly influence the intersection of sales and marketing. Performance levels determine strategic roles, with high performers managing existing customer relationships, pipeline, and lead generation. Megadeals require a disciplined approach built on five key cornerstones: alignment with key initiatives, understanding the ecosystem, creating consensus, finding a strategic entry point, and proactively mitigating customer risk. These cornerstones are integral to a successful strategy in megadeal negotiations.