Hotel SWOT Analysis: The Secret to Powerful Decision-Making | Cvent Blog
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Laura Fredericks Laura Fredericks
9 min read
Hotel SWOT Analysis: The Secret to Powerful Decision-Making | Cvent Blog

A SWOT analysis is a classic tool used for strategic planning and decision making. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT diagram analyzes a project or business venture by focusing on each of these factors. As a result, SWOT diagrams can be especially useful when trying to decide whether or not to embark on a certain venture or strategy by visualizing the pros and cons.

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