When the pandemic began unfurling, many businesses scrambled to put their events online. So, how's everyone doing? LinkedIn shared its findings in a recent virtual events guide. A total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the 'Turning In-Person Events into Virtual Experiences on LinkedIn' guide from the social media platform. LinkedIn wanted to help those struggling marketers. When the pandemic hit, LinkedIn optimized its existing event tools, so that social media agencies and marketers can set up, promote, and run virtual events via LinkedIn company pages.