In the world of blogging for business, we have entered the arms race era.

As I've talked about before, it's not about blogs these days, it's about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away. Instead, we have enormous competition to create "hit" blog posts that break out and find a larger-than-usual audience, fueled by social media and search engines.