This post first appeared on The Aprimo Blog. Content and data are the top challenges that marketers, merchants, and commerce professionals face today. This isn't surprising, considering the massive amounts of data and content these professionals today need to make sense of and manage. Because of this, there's a lot of hype in the market today around solutions to help manage the data and content influx. You've probably seen an array of confusing acronyms and many solutions promising to solve your issues. The two most common solutions out there are product information management (PIM) and digital asset management (DAM). What