Digital rights management, also known as DRM, can be defined as the processes, systems, and technologies businesses employ to control access to their digital assets and content.

DRM is essential for protecting valuable brand assets across industries – but it could go without saying that DRM is of the utmost importance for businesses in the financial services sector.

In highly regulated industries like banking, investing, insurance, and financial analysis it is important that your creative and marketing teams have comprehensive visibility into the authorized usage rights and guidelines for assets, to ensure their appropriate use. Beyond this, teams also need to be able to securely share content with vendors, partners and customers.

The more customers, partners, licenses, and co-branding or promotional agreements that your business has (which may all involve varying licensing agreements year-over-year), the more complexity there is to maintaining visibility into rights and usage terms for your content.