Subscription pricing models make it possible to enjoy recurring product deliveries or services for an ongoing fee a "set it and forget it" experience, so to speak. As part of this payment structure, customers have access to a much wider variety of goods and services much more than they would with a one-time purchase. And customers love it. According to research by Jeanne Bliss, the number of customers migrating to subscription services will continue to grow. Nearly 60% of Gen Zers expect to increase or keep the same number of services they subscribe to.

Subscription business models are becoming more prevalent because consumers are demanding them. We often think of B2C and B2B companies having distinct habits and patterns, with little overlap. But the overlap lies in the customers themselves. Because of their experiences in their personal lives, buyers in the B2B space want and expect the same ease of purchase and consumptions. Subscription pricing fits that bill