Over the last six to eight months, Generative AI (Artificial Intelligence) has evolved from a sci-fi movie plotline into a technology that is disrupting entire industries. In a recent article in The Drum, Marigold's Vice President of Enterprise Strategy, Michele Fitzpatrick, discusses the potential Generative AI has to revolutionize how marketers approach relationship marketing. We're breaking down the key takeaways to help you understand the who, what and how of Generative AI.