Marketing is shifting-and it's no longer just about clicks and SEO education. The future is all about influence. 🌍✨
In the past, marketers focused on ranking in Google with keyword-heavy content. But today, true impact comes from building trust, having a point of view, and showing up consistently on platforms like LinkedIn, YouTube, and Substack.
Influence-driven marketing is harder, but it's also far more rewarding-it's about creating content that resonates, builds authority, and drives real connections instead of empty clicks.
✨ Key Takeaways:
• Why the era of clicks + SEO-first content is fading
• What it really means to create influence-driven content
• Why platforms like LinkedIn & YouTube demand authentic POVs
• How trust and taste separate great content from average content
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The video dives into the evolving landscape of "marketing digital", highlighting the shift from traditional methods to more innovative "content marketing" strategies. It explores how "b2b marketing" can leverage "influencer marketing" and "growth marketing" to achieve success in a "zero click marketing" environment, emphasizing the importance of "online marketing" in today's world.