![Level Up: Becoming the source of truth for customer data [Podcast] | Twilio Segment Blog](https://main-app-production-public.s3.amazonaws.com/1d0sdsxmreq5r67v7s2lqhebwbfh)
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Madelyn Mullen
Krystal Lau
28 min read
Level Up: Becoming the source of truth for customer data [Podcast] | Twilio Segment Blog
For the retail revolution, it's essential that each team understands how customer data is collected-and how it impacts the bottom line. Get a B2B insider perspective from Krystal Lau, Global Director of Product Data, on this #DataCouncil episode.
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