Marketing dashboards have become increasingly important to every kind of company, not just marketing and advertising firms. Like most dashboards, it starts with the right key performance indicators (KPIs). You can gain real insights into how well marketing is performing, why it is doing well, or not-in other words the real story about what's working in your marketing efforts. There are many different types of marketing dashboards that measure everything from digital marketing campaigns to how your content is performing. They provide insight into where you can go in the future, not just a look back in the rear-view mirror.