Facebook Live is a Facebook feature that uses the camera on your computer or mobile device to broadcast real-time video to the platform. Live broadcasters can decide who on Facebook can see their video as well as use this content to engage their audience during various moments and events.

Facebook Live is a fun and fairly simple way for marketers to communicate their brand stories, and build authentic relationships with fans and followers through real-time video. In this video, you'll learn how to go live on Facebook, how to analyze your live video's performance, and tips and tricks to get the most out of the tool.