No startup succeeds on product alone. You need to communicate the benefits and expertise you offer. Whether you're a dedicated content manager, a founder building a content strategy or an investor scouting a portfolio member's social media presence, understanding messaging is key. Every great brand needs to establish its unique voice and continuously amplify that voice to a willing audience - an approach we call drumbeat marketing. There's so much content out there: blogs, ebooks, podcasts, webinars, you name it. Social media posts have a shorter life span than most houseflies. Cutting through this mess of content requires strategic messaging