Posted Feb 11, 2020
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5 min read
Best Practices for Controversial Creatives
"The cleverest thing an advertiser can do is the opposite of what everyone else is doing. Sometimes it's risky, yes; but it's better to be talked about than not talked about." – Daniel Hennessy, regional creative director of the Americas, Dyson (to CNBC) Ads are engineered to get attention. Considering the overwhelming amount of content [...]
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