Did you know that "coffee shops in Los Angeles" and "how do they make coffee" are two different types of search queries? Google breaks search queries into three categories:

Navigational search queries
Transactional search queries
Informational search queries
As you're getting started with your search engine optimization (SEO) campaign, it's critical that you know these different types of search queries and learn how you can rank for them. In this post, we'll cover the different types of searches and tell you how you can rank for them.