Qualitative vs. Quantitative Research Methods | Cvent Blog
1 min read
Qualitative vs. Quantitative Research Methods | Cvent Blog

Qualitative research methods provide answers to "how" or "why?" These methods are ideal when there is no fixed set of questions, but when a discussion is more effective to explore issues. Quantitative research focuses more on the ability to complete statistical analysis. With quantitative studies, each respondent is asked to respond to the same questions: Surveys and questionnaires are the most common technique for collecting quantitative data.

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