If you've logged into ANY social media platform recently, you've probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it's the next big thing.
One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift's own Julie Hogan.
So we sat down with her to understand what the heck even is customer experience, how you measure it, and how you can start implementing it today.