One of the best ways to drive adoption with your API product is to show it being
used directly within your customer's existing tools. If they can immediately use
your tool within something they know and love, you'll have a far easier time
proving value.

This is one reason why companies, including Clearbit, build integrations. Having
Clearbit data piped directly into Slack, Salesforce, Segment, Marketo or Zapier
allows new customers to start seeing value instantly, without a complicated
setup