It starts with excitement and promise. A company invests in a customer engagement platform that appears to be a great fit for its cross-channel marketing needs. At first, everything seems well enough – teams are excited by the platform's potential, the features look promising, and there's a sense of confidence that they've made the right choice. To help you navigate this tricky terrain, let's explore some of the most common hidden fees associated with customer engagement platforms and discuss how to spot them before you commit.