What is Cross-Selling?
Cross-selling is a sales tactic used to get a customer to spend more by purchasing a product that's related to what's being bought already. Cross-selling increases revenue per order.
Cross-Selling vs. Upselling
It's easy to confuse the cross-selling technique with upselling. Cross-selling involves offering the customer a related product or service, while the upselling tactic typically involves trading up to a better version of what's being purchased.
Cross-selling...