COVID-19 has reshaped the business landscape around the world. While many businesses have closed, overall economic indicators are starting to look brighter as businesses adapt their products, operations, and customer experiences to this "new normal." It may seem surprising, but some experts argue that the current landscape is favorable for entrepreneurs: Consumers are actively looking for new products and services that either help them meet COVID-19-specific needs or replace providers that closed during the pandemic. Labor is also more abundant than it has been in years, and e-commerce is more accessible than ever.