Episode 67: Setting the Foundation for an Effective Enablement Strategy
Associated with
Gail Behun Gail Behun
Shawnna Sumaoang Shawnna Sumaoang
Posted Feb 22, 2024 12 min read
Episode 67: Setting the Foundation for an Effective Enablement Strategy

According to research conducted by Sales Enablement PRO, organizations with dedicated enablement efforts report a nine percentage-point increase in average win rates compared to organizations that do not have dedicated enablement efforts. So how can you make sure that your enablement strategy is setting your organization up for repeatable success? Gail Behun shares best practices for setting the foundation for an effective enablement strategy to support revenue teams.